Just because this Swedish Fashion Route is official part of Amsterdam International Fashion Week 2010. – january 23 – january 30
As they say:
To celebrate Swedish design in Amsterdam, we would like to welcome you to explore Swedish fashion through the Swedish Fashion Route Amsterdam 2010.
The route will take you to every fashion corner of Amsterdam: from the Nine Streets to the Museum District and from De Pijp to Oud West. The fashion and design stores along the route cannot wait to show you their exclusive Swedish collections. You will find a variety of one-of a kind small shops and Swedish international fashion stores.
H&M Stores Amsterdam (6 venues)
2PR Fashion, Oude Hoogstraat 10
Filippa K, P.C. Hoofdstraat
Filippa K, Leidsestraat
290 square meters, Houtkopersdwarsstraat 3
Spoiled, Wolvenstraat 19
Azzurro Due, PC Hooftstraat 138
Friday Next, Overtoom 31
Tenue de Nimes, Elandsgracht 60
Charlie+Mary, Gerard Doustraat 84
Nummer negen, Prinsengracht 226